Part 1 with Orlando Wood, Chief Innovation Officer, System 1

In this week’s episode Philip talks with Orlando Wood, Chief Innovation Officer, System 1 and author of Lemon: How The Advertising Brain Turned Sour. Philip and Orlando dissect the findings in Lemon discussing advertising effectiveness, the dynamics of left brain/right brain thinking and why it matters so much toward creativity and how culture has flattened and what that means for brands.

Orlando’s Drop: The Range: Why Generalists Triumph In a Specialized World

Philip’s Drop: The Alphabet Vs. The Goddess – Leonard Schlain